The ‘Big Enough’ Data: Big Data For Small Business
Thanks to its name and all the hype around Big Data, it gives a sense that Big Data is meant for big companies with a huge amount of data. It is generally believed that Big Data has nothing to do with small businesses that generate small chunks of data. True, Big data is changing the game for a lot of big businesses, but as an SMB owner, have you looked at how it can impact your business ? Read on to find out how Big Data can work for ‘big enough’ data for Small-Medium Business. The answer might surprise you… THE ONE MINUTE ‘YOU NEED BIG DATA OR NOT’ TEST: Here’s a quick test for you to figure out if your business can benefit from Big Data Analytics: Does your business use computers to store business data? Do you exchange information with your partners, customers or employees using electronic media like documents, emails, etc? Do your employees, users or customers talk about your products or services on social media? If you are running a Small to Medium business in 20...